We are Houbara

An integrated and content-driven communications consultancy with partners across the MENA region.

Our services

Reputation matters more than ever before, and trust is built only when transparency and open communications channels and practices are in place.

Our services include: C-suite media training, delivered in-house; devising integrated communications strategies and engaging content plans; managing intense daily press office functions; and delivering impactful social media programmes.

    • Senior communications counsel and advisory

    • Media training & spokesperson profiling

    • Planning, positioning and strategy development

    • Issues and crisis management

    • Building ideas, brand narratives, messaging and big campaigns

    • ESG communications & reporting

    • Media relations & press office

    • Influencer and content creator engagement & marketing

    • Stakeholder engagement

    • ESG programming & reporting

    • Internal communications

    • Creation of impactful content from copy, images, infographics and podcasts to marketing literature, presentations and short and long form video

    • Digital and social media strategy

    • Content marketing

    • Leadership social media branding & management

An independent, UAE-based agency with a global network heritage.

Founded in 2019 by Loretta Ahmed following a local management buyout of Grayling Dubai from parent company Huntsworth plc, Houbara Communications is a home-grown agency that combines entrepreneurial energy with deep, global agency experience.

We are an independent, creative, and content-driven communications consultancy.  We are selective about the clients that we work with, ensuring that we only work with those that align closely with our values and play to our strengths.

Our approach

We are everything you expect when you meet an agency with our heritage and a team with our skills – we know our way around the most complex of challenges and can cut through a brief like a hot knife through butter. We get to the heart of your challenges, delve inside the heads of your audience and create bold, impactful solutions that deliver results.

Straightforward

We don’t over complicate things

Curious

We ask a lot of questions and we constantly listen to the world around us

Concise

We get to the point fast

Energetic

We get excited about what we do because we really care. It’s contagious

News & views

  • Houbara wins Campaign Middle East's Independent Agency of the Year award

  • Houbara wins 'Best Crisis Comms' for VW work at 2022 MEPRA Awards

  • Houbara partners with Element Six to provide ESG communications & counsel

  • Houbara appoints renowned coach Dawn Metcalfe as senior advisor

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