Winner: Best Crisis Communications/Issues Management Strategy

Houbara won the ‘Best Crisis Communications/Issues Management Strategy’ award at the 2022 MEPRA (Middle East Public Relations Association) awards, for our work with Volkswagen Middle East tackling the ‘grey market’.

The grey market refers to new or used motor vehicles and motorcycles legally imported from another country through channels other than the maker's official distribution system, presenting a major challenge for manufacturers and dealerships.

Houbara continues to support Volkswagen Middle East and dealerships across the UAE, and we expect to announce further updates on the progress made in managing the illegal import of cars in the near future.