PR agencies are charting the path to ESG reporting
“Companies are realising that acting on ESG brings significant business opportunities and positive impact to the bottom line. However, most organisations are still at the start of their ESG journeys.”
After publishing our inaugural ESG report, Houbara’s founder & CEO spoke to ESGmena about the changing face of PR and sustainability communications.
“Greenwashing and greenhushing are one of the key risks to any organisation’s reputation. Communications professionals are aware of the risks but learning to market ethically is a journey both the business and their communications teams need to own. Customers and stakeholders can forgive for not being environmentally perfect, but only if a business is transparent and honest about its progress, while clearly and accessibly reporting their ESG data.”
To find out more about how we can help you on your sustainability journey, please get in touch.
